What if your television could disappear when you’re not watching it? That’s the promise Samsung made real with The Frame TV, and their 2025 refresh takes this concept to entirely new levels for home decor enthusiasts.
Here’s what you need to know:
- Samsung announced their expanded 2025 Frame TV lineup on April 9, 2025
- The new models are launching across 10 countries including the US, UK, and South Korea
- Size options now start from 43 inches for smaller spaces
- This isn’t just a TV upgrade – it’s an interior design revolution
The Art-First Approach That Changes Everything
Traditional televisions have always been design compromises. You either accept a black rectangle dominating your living space or try to hide it awkwardly. The Frame TV flips this entire concept by making art display the primary function when you’re not watching content.
According to Samsung’s official announcement, the 2025 refresh brings this art-focused approach to more markets than ever before. The expansion into countries like Germany, France, and Canada means interior designers worldwide can now spec these TVs with confidence.
Why Interior Designers Are Embracing The Frame
For professionals who care about aesthetics, The Frame solves a fundamental problem: technology often clashes with carefully curated spaces. The ability to display rotating artwork transforms what was once an eyesore into a dynamic design element.
The expanded size options are particularly significant for design applications. Starting from 43 inches means these TVs can fit into bedrooms, studies, and smaller living areas where larger screens would overwhelm the space. This flexibility opens up new possibilities for integrating technology seamlessly throughout homes.
As The Shortcut’s hands-on review notes, the matte display and customizable bezels let the TV blend with any decor style. You’re not just buying a screen – you’re buying a chameleon that adapts to your design vision.
The Practical Realities Beyond the Hype
While the art functionality is revolutionary, there are important considerations for potential buyers. The premium pricing means you’re paying for design integration rather than cutting-edge display technology alone.
The art subscription service, while offering thousands of pieces, represents an ongoing cost beyond the initial purchase. For serious art collectors, you’ll want to verify whether the digital art selection matches your personal tastes and whether you can upload your own high-resolution images effectively.
Another consideration: the TV platform itself. While Samsung’s interface is competent, you’re primarily investing in the art display capabilities rather than the smart TV features. If you’re a hardcore home theater enthusiast who wants the absolute best picture quality for movie nights, traditional high-end TVs might still serve you better.
What This Means for Your Home Design Plans
If you’re renovating or designing a new space, The Frame TV changes how you think about television placement. Instead of trying to hide the screen, you can make it a focal point that serves dual purposes.
Imagine a living room where your television displays a rotating collection of contemporary photography during the day, then transforms into your entertainment center at night. Or a bedroom where what appears to be a framed print suddenly becomes your morning news source.
The global availability across 10 countries means consistent design language for international projects and reliable sourcing for interior designers working with clients worldwide. This standardization matters more than you might think for professional design applications.
The bottom line:
The Frame TV represents a fundamental shift in how we integrate technology into our living spaces. For home decor enthusiasts and interior designers, it’s not about having the best television – it’s about having the television that best disappears into your design vision. The 2025 expansion makes this design-forward approach accessible to more people in more places, finally solving the age-old problem of how to make technology beautiful when it’s not in use.
If you’re interested in related developments, explore our articles on Why Free Play Days Are Revolutionizing How We Try Games and Why LG’s $530 OLED TV Deal Changes Everything for Budget Home Theaters.
