If you’ve been waiting to join the AirPods club but couldn’t stomach the price tag, Black Friday 2025 might finally be your moment. On November 20, 2025, Apple officially announced their Black Friday event with deals that make their wireless audio lineup more accessible than ever.
Here’s what you need to know:
- AirPods 4 drop to just $79 during the sale
- AirPods Max get a massive $120 discount
- Deals available in US, UK, Canada, Australia and major European markets
- Amazon joins Apple in offering these limited-time promotions
The Budget AirPods Breakthrough
What makes the AirPods 4 at $79 so significant isn’t just the price—it’s what it represents for Apple’s strategy. According to MacRumors’ coverage of the announcement, these new fourth-generation AirPods “bring Apple’s wireless earbuds lineup into the modern day with Pro-level features for less.”
Think about it: for under $80, you’re getting Apple’s ecosystem integration, the seamless device switching, and the convenience that made AirPods famous. That’s less than many third-party alternatives that can’t match the software integration.
Why Apple Is Discounting Premium Products
The $120 discount on AirPods Max is equally strategic. These premium over-ear headphones normally sit at the very top of Apple’s audio lineup, but at $75 off (bringing them down from their original price), they suddenly compete directly with Sony and Bose’s flagship models.
As Tom’s Guide reported in their Black Friday coverage, this represents one of the deepest discounts ever seen on Apple’s most expensive headphones. But there’s a catch that budget-conscious shoppers should consider.
While the AirPods Max deal is impressive, these are still premium headphones with a specific target audience. The discount makes them more accessible, but they remain a significant investment compared to the entry-level AirPods.
What These Deals Mean for Your Wallet
For everyday Apple users, the AirPods 4 at $79 represents the sweet spot. You get the core AirPods experience without paying for features you might not need like active noise cancellation or spatial audio.
The timing is perfect for holiday shopping and for anyone whose older AirPods are showing their age. But here’s the reality check: Black Friday deals are limited-time offers, and inventory typically sells out quickly.
If you’re in the market for new wireless earbuds and already use Apple devices, the value proposition becomes incredibly compelling. The seamless integration with your iPhone, iPad, and Mac—coupled with this aggressive pricing—makes the AirPods 4 difficult to ignore.
The Ecosystem Play
Apple understands something crucial about their product strategy: once you own one Apple device, you’re more likely to buy another. The AirPods 4 at $79 serves as an affordable gateway into that ecosystem.
Think about how many people might buy these discounted AirPods, then later upgrade to an iPhone that better complements them, or add an Apple Watch to complete their setup. The initial discount pays dividends in long-term customer loyalty.
The Bottom Line:
Apple’s 2025 Black Friday deals aren’t just about moving inventory—they’re a strategic move to make premium audio accessible while strengthening ecosystem lock-in. The AirPods 4 at $79 offers exceptional value for budget-conscious users, while the AirPods Max discount brings luxury audio within reach for more consumers.
If you’ve been waiting for the right moment to upgrade your audio setup or join the AirPods family, this Black Friday provides that opportunity with historically low prices that reflect Apple’s evolving market strategy.
If you’re interested in related developments, explore our articles on Why Apple’s $230 Knit iPhone Carrier Reveals a Bold New Strategy and Why Samsung’s Galaxy XR Launch Strategy Reveals a New Reality.
